Principles of Marketing: An Asian Perspective
Type
Book
Authors
ISBN 10
0131234390
ISBN 13
9780131234390
Category
Unknown
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Publication Year
2005
Publisher
Pages
608
Tags
Description
Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. - from Amzon
Number of Copies
1
